Disrupting the Modern Energy Drink Market
Founders' Story
EXPONENT founders Mike Pullam and Matt Stirling first met in London, Ontario, in 2019.
Pullam was a successful Business Executive working in Supply Chain and Stirling was already a successful health entrepreneur working in the Direct Marketing space. Both Pullam and Stirling came from strong athletic backgrounds with Stirling spending much of his early career in fitness and nutrition. Shortly after meeting, a friendship quickly developed between them, which later evolved into a business partnership.
The two were convinced that health-conscious consumers would start to demand alternatives to high-sugar, high-caffeine, and artificial mass-marketed energy drinks, in search of a product that better aligned with their lifestyles.
They were equally convinced that consumers were looking for more functionality beyond that of simple caffeine found in popular energy drinks. They believed that when someone required more energy in their day, their bodies needed more than just a short-term caffeine fix followed by a crash.
Through countless hours of brainstorming and collaboration during the early stages of the pandemic, they created their vision for EXPONENT and personally funded all aspects of the startup to allow their vision to come to life.
The vision was simple: They believed customers should not have to settle for less with their energy drink. Visionaries and overachievers have never settled for less, so why should they have to settle for an inferior energy drink?
Two years later Pullam and Stirling have finally realized this vision by bringing EXPONENT to the market. It is the world’s first Fusion Energy drink that tastes great and supports both the mind and body with clean plant-based ingredients so you can do more, win more, and be more.
Both founders believe life should be lived with “No Limits,” which has become a key part of their brand’s identity. Their desire to never settle is the very foundation of EXPONENT and their relentless desire to leave their mark on the industry is seen in all aspects of the company.
Make Your Mark
Exponent is the first fusion energy drink that provides physical stamina, mental clarity, and the raw confidence to go out and leave your mark on the world.
No Limits. Exponent.